Marketing/Sales/Advertising
Pause Before You Post: A Facebook Rule of Thumb
I think we can all agree that Facebook was created to be a personal social network more so than a business social network. That has long been reserved for LinkedIn (or so that’s what I think). But now we have business Facebook pages, Facebook ads–the need to be liked on two levels both personally and professionally. On top of that, we have the issue of what to post, who to friend, who likes us, how many likes makes our business socially accepted, etc. The list could go on and on. Andrea and I both have personal Facebook pages and we both maintain Monarch’s Facebook page. We have seen peers post politically charged comments on both their personal and professional...
Read MoreIs Readership “Buy-in” Necessary?
We’ve encountered a few companies during our growth with thoughts of publications—publications with potential and publications that needed to be rethought. So we’ve had several conversations amongst ourselves and we want to share some key thoughts that continue to surface. Do readers “buy into” your publication? By this I mean do they pay for a subscription to receive your publication? Do they place a value on your product? (I don’t want to get into the conversation regarding e-magazines. I’d rather stick with printed magazine for this post.) We’ve come up with several conclusions, but the main idea is if you ask your readers to make a monetary contribution...
Read MoreEmail Etiquette
When this PR News article by Steve Goldstein landed in my inbox, I thought I was reading my own thoughts! I’m glad to know others share my high standards on email etiquette. If you know me personally, you know No. 8 (not replying within 24 hours) will put me on my soapbox. Polite, 24-hour response time is best for business email, but is essential when you’re in sales. Read through the rest of the list and if you have a few more, please feel free to share them here. — Chellie Thompson, Cofounder, Monarch Media & Consulting,...
Read MoreDirect Mail Marketing: Tips for Success
Here at Monarch Media we embarked on our first-ever mailed marketing piece. It’s been exciting to pull together this postcard and see it garner a new client for us! As we were writing the copy, a very timely article on direct mail copywriting landed in our inbox. We used it as a guide to ensure our postcard had the best chance of success. If you are preparing a marketing campaign this spring, you may want to read through the “9 Rules for Direct Mail Copywriting Success” from Target Marketing. Ask yourself these nine questions before you finalize your next direct mail piece – the answers made all the difference in the return on our...
Read MoreAssociation Publishing Niche Thriving
There have been numerous articles and news stories lately talking about the downward spiral of the publishing industry. Of course being in this industry, these do peak our interest, but ultimately keep us focused on our target market. If you’re a colleague of ours, you know we are looking for association publications with whom to partner. When asked why this group, the answer is simple. Associations have a built-in audience that thrives on relevant information delivered in the form of a membership publication or magazine. But there is another reason we chose this niche. It is best explained through the recent article by Katie Bascuas with Associations Now. She writes...
Read MoreGrowing Your QR Code Success
Is incorporating a QR Code into your marketing efforts on your To-Do list? We ran across this article, “Five Good Uses of QR Codes” on digiday.com that offers five success stories for QR Codes. It got us thinking about how our publications’ advertisers could use these tips to gain even more ROI from their print ads. We hope it might get you thinking in an innovative way to garner more interest in your brand or product through the use of the QR Code marketing tool. If you have successfully implemented a marketing campaign with the use of a QR Code, we’d love to hear about it in the comments section...
Read More